Universal has recently celebrated the success of its current advertising and promotional efforts featuring Nelly Karim, a popular figure with the younger generation. Together with Tarek Nour Communications, Egypt’s leading media communications company and Universal’s premier advertising partner during the past 5 years, Universal have reinforced their high-tech profile through Television, press, radio and outside advertising campaigns. The following is a selection from this campaign, demonstrating Universal’s creative, highly-visual and innovative message.