History

Dr. Youssry Kotb conceived his vision of the home-appliance giant that universal has now become, he understood that such dreams required great determination and strength.Within two decades, he not only witnessed his dreams reality, but used his creative

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Philosophy

In Pursuit of Change
We seek to reach new levels of achievement by constantly challenging and confronting our perceptions of the way we think. Through a continual process of re-evaluation, we strive to regenerate our business concepts to create a better and more intelligent corporate entity.

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Vision and Mission

It is our continuing goal to derive corporate strength from what we believe is the only true measure of success; a synergy of products and people resulting in solutions that exactly match our customers' needs, coupled with quality manufacturing, efficiency and a high level of discipline.

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Core Values

Superior products alone will not guarantee our future success, so we rely on our values to ensure that creativity, commitment, and passion are a part of everything we do. We embrace diversity and equality in all our policies and practices.

 

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Brand Promise

We vow to people around the world to make dream homes and home dreams come true, by being in harmony with the newest most updated needs through our ultimate unison with the universe, to consistently earn the right of being universal.

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Corporate Identity

The circular shape reflects the name of our company "Universal" which is an allegory of our sincere interest in the world around us and our dream to be an integral part in shaping the future of our world. Integrated is an icon of the atomic galaxy giving the feel of constant motion and dynamism, for we are a company in constant motion seeking excellence and innovation.

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